Bear Lake Watch
Bear Lake Watch is a non-profit whose mission is to protect and preserve Bear Lake (on the Idaho-Utah border) by keeping it clean, deep, and blue. They hired me to do a complete rebrand of their identity. Illustrator Maria Kim created the beautiful illustration that brought my rough concept to life. The new mark captures the magic of Bear Lake in a unified set of shapes that includes sun, sky, water, and even the four endemic fish species (found only at Bear Lake). The symbol also preserves a modified version of the wave element in the original mark.