Mountain Medical

Mountain Medical wanted to announce that X-ray services were newly available at one of their locations. For this challenge, I wondered if an X-ray of the type itself could work as a creative way to visually and verbally get the message across. Turned out it was! I studied actual X-rays to make it convincing. The overall execution was based on a campaign by creative director Scott Eggers, who also designed the logo. Body copy by Kim Smart.